Apress' unique approach to computer book publishing grew out of conversations between Dan Appleman and Gary Cornell, Apress' founders, who believe that too many programming books are of such low quality that they are a complete waste of time. Computer professionals need quality books that are not just rehashes of documentation.
The obvious question is: How does Apress acquire manuscripts of the highest quality? Well, that's simple - this is done by attracting the best authors and technical experts that the world has to offer. How can a publishing company like Apress attract these authors? The answer is simple: Apress makes authors partners in the publishing process. Apress doesn't impose a "house style" on our authors and we don't make them conform to a series that straightjacket's them. Apress also makes sure that authors are treated equitably: our contract is open for all to see and has no hidden clauses in the fine print. But, the concept doesn't stop there. Another key feature of the Apress approach to publishing books is taken from the software industry: Apress treats the technical review process as seriously as the best software companies treat the quality assurance process.
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