DVPA June 2008 Member Newsletter


	Change is in the air... and now in your email. The one constant we can count on in life is change. At DVPA, we strive each month to improve and expand our services to our members. A fresh facelift for the newsletter is our first step. We're also working to revamp the website interface as well. We have a ton of fantastic new discount programs coming your way from lynda.com, MediaSilo, Corel and more…stay tuned to the website as details emerge. We're expanding our News Flash Podcast from a monthly update to a weekly update with an all-new host. We appreciate your feedback as we seek to improve your online association.
			The New iPhone 2.0 One piece of news I didn't anticipate discussing in this forum is the announcement of the new iPhone . On July 11, Apple is scheduled to release the latest iPhone equipped with GPS and the all-new 2.0 version of the software. The significance to our industry is the ability to finally download the SDK (software developers kit) and therefore the ability to create content for this revolutionary device. As everyone knows, the iPhone is more than a standard communication gadget. With the release of the SDK, content creators with basic scripting knowledge are now developing content in a matter of weeks. With the ability to purchase new content and programs specifically for the iPhone, content creators all over can now rejoice.
			Lastly, we had a chance to talk with our dear friend Bob Donlon from Adobe earlier this month to get the inside scoop on Adobe TV. In our feature for this month, Bob discusses how he figured out an “ingenious way” (our words) for Adobe to tap into their very own Adobe Media Player technology. Check it out below.
	Until next time… Benjamin Weeks President/Director of Operations benjamin@dvpa.com


The Making of Adobe TV Interview with Bob Donlon	At NAB 2008 in Las Vegas, many long time supporters of Adobe were given a peek into the future of the web…Adobe TV. Adobe® TV is a free online video resource for expert instruction and inspiration about Adobe products. Designed to educate, inspire, and entertain the creative community, Adobe TV is available online at http://tv.adobe.com. We spoke with DVPA Advisory Board member and Executive Producer of Adobe TV, Bob Donlon to get the background on how such a monumental feat was accomplished. More…


	Red Giant Software Horizon	Red Giant Software – publisher of Magic Bullet, Knoll Light Factory and all Trapcode products – announced its new plug-in “Horizon.” This amazing After Effects plug-in allows designers to incorporate a 2D background into a 3D world. Horizon enables a flat background to have the same motion properties as it would have with a 3D camera in order to give the perspective of moving in a very realistic 3D space. More…


	Digital Anarchy Post-NAB Specials	We wanted to give all the folks who saw us at NAB (and those of you who couldn't make it) one last chance to get some of the NAB specials. Get 15% off any bundle package and 20% off of: Psunami, 3D Assistants, Geomancy, Anarchy Toolbox, or Text Anarchy. Just go to our store: http://tinyurl.com/rho4w and use these coupons: 15% off bundles: bundle15 20% off Psunami, 3D Assistants, or Text Anarchy: NAB20


	Basic Guide to Understanding EQ By Kendall Scott, B&H	Using equalization may be second nature for the experienced, but it can be a veritable minefield for those new to the details of the concept. Perhaps you have a rudimentary idea of basic EQ from your home sound system, or from making simple adjustments on the audio mixer that you may have in your recording/editing setup. Learning to use EQ means experimenting to discover which adjustments work and do not work for a given situation. By using your ears and making intuitive adjustments you may eventually achieve desired results, but if you have a good understanding of the nuts and bolts you will be able to focus and zero in on the sound you are seeking, with speed and purpose. More…

DVDA (DVD Association)
Blu-ray interest survey 2008
Make Blu-ray more affordable!

The DVDA is trying to make a case for relaxing certain expensive licensing requirements for using Blu-ray Disc, to make it easier for non-Hollywood producers and authors to adopt the format and use it. The DVDA has an ongoing dialog with the Blu-ray Disc Association regarding this topic, and we have been asked to provide additional data about the number of possible users currently not using BD.

Take the survey.


CS3: The Creative License eSeminar Series for Video Professionals July 15, 2008 - August 05, 2008		Expand your Final Cut Studio using Adobe After Effects Tuesday, July 15, 2008 10:00 A.M. PDT Transform your Photoshop graphics into compelling After Effects animations using hundreds of animation presets. Get a sense of how versatile After Effects is as a post-production problem solver, whether you need to stylize footage, create natural-looking composites, or solve tricky file format issues. Finally learn how to convert graphic assets into custom templates in Apple Motion. Fore a complete schedule of eSeminars click here.

DVExpo 2008 Los Angeles November 4 - 6, 2008	If you are a videographer, cinematographer, editor, audio professional, visual effects artist, web designer or digital content producer... THIS IS YOUR EVENT! • Education & Inspiration for Digital Video Professionials • 80 Companies • Apple and Avid Certification • HD House • Presentation Theater • DV 101 Basic Training • Technology Bootcamp • Digital Cinematography Supersessions For more details, visit the expo at http://dvexpo.com/

NY Post\|Production Conference New York November 11 - 13, 2008	Future Media Concepts (FMC), in association with NAB, is producing the 5th annual (www.NYpostconference.com) The conference features 3 days of advanced technical training on the latest Production, Post-Production, Motion Graphics, Podcasting and New Media tools and techniques. The sessions are geared for TV, Video, Film, Web and New Media professionals who seek to maximize their creativity and efficiency in content creation and delivery. The conference will also feature Avid and Final Cut Pro certification prep classes and exams. DVPA members receive a10% discounted price on any of the conference packages. Stay tuned for more details.

GVExpo 2008 Washington, D.C. December 2 - 4, 2008	Walter E. Washington Convention Center If you're looking for the latest information in video, audio, multimedia, conferencing technologies and broadcast, whether you work for federal, state and local governments or law enforcement and education or religious and the non-profit sectors, GVExpo is where you'll find all your equipment and educational needs. At GVExpo, you'll be able to explore an exhibit hall with over 200 vendors, participate in free educational sessions with today's industry leaders, plus take part in one-of-a-kind individual conference programs with the purpose of bringing government buyers and vendors together. For more details, visit the expo at http://www.gvexpo.com/

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