"We are very excited about bringing an OpenGL hardware rendering solution to Avid editors via Avid's AVX RT plug-in interface," Boris Yamnitsky, founder and president of Boris FX said. "For the first time, Avid editors will be able to edit extruded text and imported 3D models right inside the Avid timeline without needing to render in another application. The RT architecture of AVX 2.0 has proven to be an excellent platform for Boris Blue real time performance."

Boris Blue 2.0 Highlights:

•Avid Plug-in Integration for Windows XP Avid systems:

With Blue, Avid users now have access to unique features such as a sophisticated realtime particle engine and the ability to create effects using 3D models in the Avid timeline. AVX plug-in integration eliminates export/import of projects - simplifying online/offline workflow. Additionally, Blue effects can now be saved into Avid bins for re-use.

•Improved 3D Interactors for Objects:

Cameras, Lights and Split Views:
Simultaneously display and work with multiple perspectives of the 3D Scene in the Composite Window. This new enhancement makes it faster and easier to create sophisticated 3D scenes and animations.

•3D Camera Improvements:

The new functionality gives the ability to have a camera automatically stay focused on a particular object or point in the scene while animating through 3D space; and the ability to animate a camera along a bezier spline based motion path. This gives users sophisticated results achieved faster and more easily.

•New 3D Deformers and Image Processors:

The expanded effects pallete includes Curl and Shatter, as well as Glow and Film Process.

•Accelerated filters Lens Flare: Glint and much more expand the range of looks and effects that can be created with Boris Blue 2.0.

Boris Blue 2.0 will be available by mid-April through the Boris FX worldwide reseller channel and direct through Boris FX website for an MSRP of $995.

For more information, see www.borisfx.com

BCC 5.0 expands production flexibility of BCC by offering Universal binary support for all host applications running on the Macintosh platform including Adobe Creative Suite 3.0. The BCC 5.0 release also offers full native support for the new Apple FXPlug and Avid AVX 2.0 on Intel-based Macintosh computers. In addition to expanding host support and optimizing performance across platforms, the 180 plus BCC 5.0 filter set breaks the record by introducing new innovative and accelerated filters for fast effects production and image manipulation. Comprehensive pan and scan controls, superior up rez conversions, integrated motion tracking for video editors, and accelerated Open GL effects make BCC 5.0 one of the most robust compositing tools on the market today.

"All BCC iterations since BCC version 1.0 for After Effects have been essential parts of my compositing toolbox. Key features like BCC's use of AE masks lets the effects go just where it's needed,” comments Kurt Wiley, FX/animation specialist. “Aside from the new styling looks, BCC 5.0 control over AE up rezes improves magnification and line definition – ideal for the multiple formats we deal with on a near daily basis.”

Precise Pan and Zoom Techniques
BCC Pan and Zoom: Known as Ken Burns effect (panning and zooming large still image or photograph); the new BCC Pan and Zoom filter offers on screen controls, convenient preview modes, and advanced image filtering algorithms for precise image motion and scaling. Users can also import external files.

High Quality SD to HD Media Conversions
BCC UpRez: Ideal for working with multiple SD and HD formats in the same project; BCC UpRez quickly converts SD to HD with optimal image quality.

Motion Tracking within your Video Editor
BCC MatchMove brings award winning Boris RED motion tracking within the video editor. BCC MatchMove locks the movement of one image clip to another. Users can alter the moving image with the Boris DVE.

New BCC 5.0 OGL Accelerated Filters
BCC LED enables artists to make a clip appear as though it was constructed out of an array of blinking or solid LED lights. The new BCC Prism filter simulates the photographic effect of chromatic aberration; similar to a bad lens that creates color fringing along edges of contrast within the image. BCC Scan Lines generates rolling RGB scan lines over the image clip; emulating the effect of a computer monitor that is shot on video tape or film. BCC DamagedTV emulates the appearance of a CRT style television set that is receiving a bad signal or is in need of repair. BCC Noise Map generates procedural auto-animated image clips that can be used as backdrops or as a mask track input for other image clips. The new BCC Turbulence generates auto-animated gel-like distortion fields in an image clip utilizing the input from the built-in noise map and turbulence controls. The BCC Color Choker filter allows users to easily posterize and blur the colors in an image clip. Colors can be attenuated or remapped individually or as an RGB group.

"BCC is an exceptional filter set and certainly one of the fan favorites among our customers. With BCC version 5.0 we have ensured that our users get maximum productivity whether they are using the new Intel-based architectures or a legacy application from previous years,” comments Boris Yamnitsky, founder and president, Boris FX. “And as with every Boris release, we have pushed the envelope and introduced some of the most innovative effects creation filters on the market today. We look forward to the Boris community creating their incredible pieces and packages with BCC 5.0.”

Pricing and Availability Boris Continuum Complete 5.0 is available through the Boris FX worldwide reseller channel and direct through Boris FX web site at www.borisfx.com Q2 2007.

Pricing and Availability
Boris Continuum Complete 5.0 is available through the Boris FX worldwide reseller channel and direct through Boris FX web site at www.borisfx.com Q2 2007.

• BCC FXPlug for Apple Final Cut Pro; $795.00 MSRP
• BCC for Adobe and compatible hosts ; $795.00 MSRP
• BCC AVX for Avid Xpress Pro - $795.00 MSRP
• BCC AVX for Avid Composer and Symphony - $1995.00 MSRP

Existing Boris Continuum Complete owners can upgrade to Boris Continuum Complete 5.0 for $249.00.